"Sundance is a dream for many filmmakers, including myself. I went this year because it still matters and holds a prominent place in our industry. Attending festivals can support a film if and only if a filmmaker doesn’t rely on distributors in shining armor to save them. You must take matters into your own hands, think deeply about your target audiences and create a unique strategy for your release based on your film’s uniqueness. Sundance and festivals like it should not be seen as the finish line, but rather a kick-off for getting a film into the world and the first big opportunity to elevate an important story." - Keith Ochwat

READ THE FULL OP-ED HERE